How to set up campaigns the right way from the start The 3 key ad types every business should run Budgeting strategies for beginners and advanced advertisers

What makes an ad “unscrollable” (real examples) Video vs. image ads – which performs better? How to write irresistible ad copy that converts

Interest-based vs. lookalike audiences – pros and cons How to exclude irrelevant users and save money Retargeting strategies to boost ROI

When and how to scale winning campaigns How to lower cost per lead (CPL) and cost per acquisition (CPA) Automated rules for efficient ad management

Key metrics to track in Ads Manager How to troubleshoot low CTR or high CPC A/B testing best practices